BlackPerspective.net
Discussing the Diaspora as seen through an internal Black lens
German Advertisers Go Blackface, Again
August 5th, 2008
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I got this from the Black Women In Europe blog. She received the following in an emai:
“Dear friends,
this is Germany’s first antiracist media-watchdog, called “der braune mob”, looking for some developing aid for our society once again.
Similar to the German UNICEF campaign “Schools for Africa” in 2007, where white children were supposed to show solidarity to african children by sporting blackface, we have another recent case now which is taking German blackface advertising to a whole new level.”
Check out the clip by clicking the picture below. When you get to the site, give it a couple of seconds and it will start loading:
What the ever loving f—!
I can already hear their excuse: “It’s not racial, we’re just referring to being angry as you would be from getting a bad sun burn.
But when white people get sun burned, they don’t get black; they get very red.
So red with anger would have made a lot of sense; where this doesn’t. This highly appears to be an appeal to racially denigrating views prevalent in Germany - basically using black skin to conjure the feeling of a negative that you don’t want to be, so be sure use our service instead, so that you won’t be like one of those.
Here’s the ridiculous UNICEF Germany Campaign from more than a year ago:
“German Ad Campaign Uses White Children in Blackface to Portray “Uneducated Africans”
Popularity: 9% [?]
posted in Cultural, Racial Injustice, Foreign News | | | View blog reactions | Print This Post
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Yobachi Boswell is creator and publisher of BlackPerspecitve.net. I’m a writer, activist and political watcher based in Nashville, Tennessee. I’ve also been know to do some spoken word and MCing in my day.
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I can just see Al Jolson down on one knee, singing - “Mammy,how I love you, how I love you, my dear old Mammy”. What the f**k were they thinking - and on the heels of Barack’s visit - just don’t get it.
Maybe we should all go to Germany with our own masks - perhaps we could use those that resemble Hitler, Goebbels, Heydrich, Mengele, etc. to show our solidarity.
Bah!
I think going to Germany would be punishing ourselves.
Obama can draw a crowd of 200,000 in Berlin, make the cover of German magazines, yet the main stream doesn’t appear to realize that Black Germans find Blackface offensive.
Adrianne, eveidentual culturally embedded prejudice and insensitivity dies hard.
We all have our prejudices, but this isn’t even suttle. And it’s not like something you say off the cuff, this was planned, thought about, produced, reviewed, and they still never had in click that this isn’t the right thing to go with. That’s what’s scary; that it’s so normative to them that they could go through this whole process and their was no internal fail safe that made them pull back off of this.
Crap like that made it easy for me to avoid seeing Robert Downey Jr. do it in Tropic Thunder. I’ve had friends try to convince me that it’s funny and there’s a black guy that confronts him on it and I say that it’s the same story but with script alterations. I’m sure that it you look at popular media in other countries there will be images far worse.